Adriano began his career in Milan studying fine arts. He was drawn to cinematography because of the unique blend of the technical, and the deeply aesthetic nature of being a photographer. Literally looking through a lens and knowing what to focus on helped him bring his stories to life. And It’s ultimately stories that inspire Adriano. He has created some memorable commercials for Ad Agencies including BETC, Havas, Publicis, DDB, McCann, DDBO, Leo Burnet, Saatchi & Saatchi. Adriano moved to LA with a dream to pursue and after only a few years Adidas “get them dirty” nailed him to the list of the 20 new commercial director to watch worldwide in Boards Magazine. Adriano has been working in USA and Canada, Eastern and Western Europe and the UAE and for agencies and clients including Havas, DDB, BETC, BBDO, Leo Burnett, McCann, Publicis Group, S&S and Stern. Adriano’s short film 'Thomas' about a bullied, adolescent boy has attained critical acclaim all over the world and has won several film festivals including, Hollywood Gold, IdieX Film Fest, Halfilm Awards, The IndieFEST Film Awards & Global Shorts. “Thomas” is a beautiful look into both the pain of being different and the joy that can come from acceptance and understanding. It was conceived as part of The Trevor Project. When we asked Adriano why he likes working on commercials he said, “Commercials are both simple and highly complex. When you direct a commercial you have from 30 to 60 seconds to tell the story, so that’s two to five sec max for each scene. What makes this complex is you don’t have the time to build a proper character arc so you can’t rely exclusively on acting skills alone. You need actors who can deliver the message both literally, but also physically and are able to understand and reveal the core emotion. Ultimately, the emotion needs to whisper to the audience’s senses and it’s via photography, art direction, location and composition, finally sound and music. In some sort it is way more complex than longer formats because it requires a director to be extremely analytical and strategic.”